Before launching B2B Rocket, Noah Loul experienced in various positions how inefficient sales processes can take away time and effort from sales teams. The frequent question was always: Why are talented people spending so much time handling repetitive duties? Why are replies to leads still coming after several days? Above all, I wonder: Could we turn that around?

Noah Loul has come up with B2B Rocket’s AI Agents as his own solution. They make the process of selling faster and easier for staff, by screening prospects quickly, responding on the spot and progressing talks without making the process more stressful for employees. Noah’s aim to support a million businesses is leading them to design software that improves the way companies manage growth.

In this interview Noah Loul will talk about how B2B Rocket’ AI agents are helping the business to grow at a fast pace.

Interviewer: Thanks to Noah for sitting with us. Just think about it this way right from the beginning. What image do you have of sales efficiency and why is it especially relevant today?

Noah Loul: I appreciate you having me here. Being more efficient in sales does not only mean to work with speed. It concerns how efficiently a team uses their resources. Most companies find that sales reps spend up to 50% of their time working on things other than selling. They didn’t get hired to do that and it will not help them improve their performance.

My view of efficiency is providing teams with ways to prioritize what matters. The goal is to reduce the difficulties for your customers. AI does the routine and reactive tasks, allowing your team to focus on planning, bonding with clients and closing transactions.

Interviewer: Sales has normally been carried out through the efforts of people. In what way do you see AI being used in this type of field?

Noah Loul: One of the most common doubts is that AI is taking the human aspect away from sales. Actually, AI is meant to enhance our abilities, not take them away.

When AI deals with simple questions, your staff can avoid wasting time on email. Because they have overall flexibility, they are able to organize for upcoming meetings, read about potential customers and engage in meaningful exchanges with others. In some respect, AI provides salespeople with more time to focus on clients’ needs. It allows individuals to improve their mental strength in crucial situations.

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Interviewer: So, what has been accomplished? How have AI Agents affected teams?

Noah Loul: The response time is the initial metric I notice. We’re making it possible for our teams to respond to messages almost immediately instead of hours later. As a result, the number of people getting engaged in the company increases a lot.

We have also noticed teams build twice the qualified pipeline using the same number of team members. A client was able to eliminate 80% of the time their reps spent on manual lead qualification and this allowed them to focus on what actually sells. What truly matters to me most are the times when a founder or sales manager remarks, “My people are less stressed.” This is really an achievement.

Interviewer: Your aim is to ensure that a million companies succeed in their growth. That’s ambitious. What is the goal that you’re setting for yourself and what strategy will you use to reach it?

Noah Loul: We decided to focus on that goal as it requires us to consider problems on a grand scale. We not only focus on enterprise customers but also work to bring simple sales automation to smaller and medium-sized organizations. So you should price it well, make it easy for new customers to sign up and ensure that customer support does not need an entire IT department.

We do not view ‘a million’ as just a number. It helps you to focus on results. Any deal a small business closes by using our tools is an additional growth opportunity. That’s what the organizers hope to accomplish.

Interviewer:  What are the usual concerns that arise for people when they begin using AI in their sales jobs—and what do you say to address them?

Noah Loul: The biggest issue is that someone might not be natural or come off as artificial. There is a concern that using AI might change how people work, decide or relate to their clients. We have created systems that are flexible, intelligent and able to communicate like people.

You are still responsible for creating your brand’s way of communicating. The rules for your home are determined by you. The AI is there to ensure all your best practices are followed each time, no matter what. The goal is to increase your team’s effectiveness, not to give up command.

Interviewer:  Where is AI trending in the area of sales?

Noah Loul: AI will soon serve as the platform on which technology is built. It will be embedded in the sales process from start to finish. Even before a sale is made and after it is finalized, AI will guide the company on its strategy, when to send messages, what to include in them and point out any potential risks.

Yet, I believe that the biggest change will occur on the cultural front. People will begin to understand AI as part of their group, one that works around the clock, never tires and is always learning. We are on our way to that outcome.

Interviewer:  What advice will you give to a company that wants to cultivate its sales team without spending more money?

Noah Loul: Start by asking yourself what your sales team spends the most time on that doesn’t directly drive revenue. That’s your automation opportunity..

Making progress can be done gradually, step by step. If you automate a single process like lead qualification or scheduling, you can get hours back each week. That leaves time for you and your team to instead discuss important matters or plan further. Efficiency is not the same as doing less work. It’s focused on making space for the future.

Interviewer: I greatly enjoyed hearing how you feel about this. B2B Rocket is more than just technology development—it allows staff to work in a smarter way. We’re excited to see how your products will continue to benefit the workers in sales across the globe.

Noah Loul: Thank you! I appreciate your words very much. We want to keep working towards new achievements and being able to help teams achieve more using fewer resources would be the type of progress I value.